Why Is Website Maintenance Important?

 

Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time.

Customer Interest

A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order. Routinely check that contact forms work, address and phone number listings are updated and products, services and price lists are current and correct.

Search Engines

Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost you business over time.

Website Security & Maintenance Services!

Our job is simple: keep your website up-to-date, secure, up and running, and bug-free. Standard maintenance on your website keeps it looking great, and running fast as we monitor for uptime and performance including daily backup and hourly monitoring. We can also consult, plan and strategize with you based on what isn’t working well for your website from broken links to outdated content to make larger updates and even revamp it as needed.

Our proactive approach to security combines finding and fixing potential threats before they become a problem. If these updates are not performed it can make your website a target. During the first quarter of 2016, the top three outdated plugins were responsible for 25% of all WordPress breaches. Maintaining a site requires version updates, plugin upgrades, and hardware maintenance. As new features are brought online, we can train someone on your team to manage that too.

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